Career in Digital Marketing

SEO & Digital Marketing Course

SEO is the most powerful tool that is used by businesses online to generate traffic to their websites and attract new customers. By using best practices and techniques like on-page and off-page optimization, SEO helps businesses rank high in search engine results. Businesses are fast realizing this fact and hiring SEO professionals who can help them attain top rankings and put them ahead of their competitors. A high-ranking page gets a number of clicks and generates leads for the business.

search engine optimization training

Pixerea Solutions, the best institute for SEO in Nagpur, can make you an expert in SEO techniques. Attend our SEO training classes and master all the concepts needed to ensure a top position in Google search results. Our expert trainers will teach you how to improve the visibility of the website through organic means. After doing the SEO course with us, you will know exactly which search engine friendly elements you should incorporate in the website and how to optimize the links so that the Google crawlers are able to locate the web page easily. Search engine optimization training in our classes will give you all the relevant knowledge and practical experience that you need to march ahead in your career path with confidence.

SEO & Digital Marketing Course Highlights

Introduction to Websites & Search Engine.
How Search Engines Works?
Keyword Research & Implementation
  • What is Keyword Research
  • Types keywords
  • Keyword Research Methods
  • How To Use Keyword Research Tools (Google Keyword Planner, SEMRush, Wordstream)
  • How To Find best SEO Keywords
  • How to Find Competitors & Analysis
  • Best Approaches to Keywords Implementation
Introduction to Google Analytics Tools
  • Introduction to Google Analytics Tools
  • How To Install & verify GAT
  • How To Track Traffic
  • How To Set Goals & Conversion Tracking
  • Understanding Users behavior
  • Understanding Users Flow
  • Traffic Filter
  • Understanding Bounce rate, users, sessions and New visits
  • How To Integrate Google Products to Google Analytics
  • How To prepare Reports in GA
What is OFF-Page Optimization?
  • What are Backlinks?
  • Why Backlinks are Important?
  • How to Get Backlinks?
  • Difference Between Do-Follow and NoFollow Backlinks
  • What is Google Domain Authority?
  • How to Increase Domain Authority & Page Authority?
  • Search Engine Submissions
  • Directory Submissions
  • Article Writing and submissions
  • Business Listing
  • Social Bookmarking
  • Infographic Submission
  • Press Release writing and submissions
  • Blog Posting and comment writing
  • Classifieds posting
  • Forum Posting
  • Document sharing
  • Video Sharing
Google Webmaster Tools/Google Search Console (GWT/GSC)
  • Introduction to Google Webmaster Tools
  • How To Install & verify GWT
  • How To Index a Website
  • Export Backlinks & Analysis
  • Hot To Fix crawl errors
  • Know Google Index & search Analytics
What is On-Page Optimization?
  • How to Select a Domain Name?
  • Page Naming {URL Structuring} and Folder Naming
  • URL optimization
  • Implementing Canonicalization
  • Image Naming, Image Title and ALT Tags
  • What are Meta Tags(Title, Description)
  • Robots Tags Implementation
  • Keywords Optimization
  • Redirection Tags Implementation
  • Headings Tags {H1 to H6} Implementation
  • What is Content Writing?
  • SEO Friendly Content Writing {Inserting keywords in content}
  • Anchor Text, Link Title
  • Robots.text file use and creation
  • HTML Sitemap creation
  • XML Site Map Creation
  • ROR text sitemap
Report preparation & Analysis
  • How to Prepare SEO Report
  • How To Use GA for Reports
  • Report Analysis & traffic improvement

Course Details


Any Graduate


Two Months


15 Days


Monday To Saturday



Batch Timing

2 hrs per day